Monday, Monday

The American Marketing Association at CSULB is showcasing its pivotal performance as Honda's exclusive campaign-maker for the 2008 Honda Accord Coupe. "Flip Your Perception of Speed" is the name of the campaign that marketing students of the AMA developed for Long Beach's Generation Y. The group's campaign name plays off Honda's current campaign "Reverse Your Thinking." And while becoming the pros at developing the campaign, which included loads of research, teamwork, and creativity, the AMA students gave themselves the working name The Agency. They are in competition with other universities across the nation to win a prize from the Honda company. In order to fulfill all sides of the marketing aparatus, however, AMA needs your help. They want to know how you absorb their presentation and how much more aware of the new Accord Coupe you become from the exposure of their "Flip" campaign. Below are the details of the event.

What: AMA (The Agency), present the 2008 Honda Accord Coupe
When: Mon., Nov. 19, 11a.m.3p.m.
Where: North Lawn, just outside of USU Games.
Why: Along with games and vents, there will be free food and prizes given away during the event.

Another Event on Monday...

Occuring just slightly later than AMA's is SAM's (or Society for Advancement of Management) continuation of their Speaker Series. Shaun Tan, founder and director of the Entrepreneur Mentor Society, is Monday's speaker. According to the EMS Web site, Tan, a summa cum laude graduate of UCLA in business and economics, has suceeded in entrepreneurship many times (and millions) over. Currently, Tan is head of an aerospace manufacturing company, Solara Engineering, and the managing partner of Avid Capital, a buyout firm. Here's SAM's flyer with the details of Tan's visit.