Wednesday, November 7, 2007
Subscribe to:
Posts (Atom)
skip to main |
skip to sidebar
Pictures taken of CSULB, Fall 2007
An Online Journal of the College of Business Administration at California State University, Long Beach
Welcome to Barbara's Blog
Pictures taken of CSULB, Fall 2007
Important Links: CSULB CBA
CBA Blog Archive
-
▼
2007
(12)
- ► 11/25 - 12/02 (1)
- ► 11/18 - 11/25 (2)
- ► 11/11 - 11/18 (2)
- ► 10/14 - 10/21 (3)
- ► 10/07 - 10/14 (2)
- ► 09/30 - 10/07 (1)
About the Blogger
- Barbara Navarro, Reporter
- This blog was created for Professor Barbara Kingsley's journalism class at CSULB.
Quote of the Week
Alan Siegel, chairman and chief executive of branding strategy firm Siegel & Gale, comments on Starbucks' new TV ad, "Pass the Cheer." Many Americans, analysts are saying, are cutting back on affordable luxuries such as fancy coffee beverages, however. Perhaps the campaign should be "Lower the Prices." Siegel notes:
"People are becoming very price-conscious. Without making any kind of an offer, I'm not sure Starbucks is addressing the problem."
To read the full story, click here at LATimes.com.
Concept of the Day
Discretionary Fixed Costs*
Discretionary fixed costs (often referred to as managed fixed costs) usually arise from annual decisions by management to spend in certain cost areas. Examples of discretionary fixed costs include advertising, research, public relations, management development programs, and internships for students. (*: used in accounting)
Discretionary fixed costs (often referred to as managed fixed costs) usually arise from annual decisions by management to spend in certain cost areas. Examples of discretionary fixed costs include advertising, research, public relations, management development programs, and internships for students. (*: used in accounting)
How much does a presidential candidate’s business acumen play in your vote?
What is the most effective way of finding a new job?
Are we heading for a recession?
In the News
- 11/16: INVEST - Los Angeles-area stocks that moved the most during the week ending Nov.16. (LA Business Journal)
- 11/15: SMALL BUSINESS - SBA does more with less in L.A. (LA Times)
- 11/14: PROPERTY - Lenders Climb as Mortgage Volume Jumps (LA Business Journal)
- 11/12: PROPERTY - Median Home Price Finally Falls (LA Business Journal)
- 11/7: OIL - Oil closes in on $100 a barrel (Financial Times)
- 11/5: MONEY - Supermodel Bundchen Joins Hedge Funds Dumping Dollars (Bloomberg.com)
- 11/5: SECURITIES - PetroChina tops trillion-dollar mark (LA Times)
- 11/5: MEDIA - Screenwriters on Strike Over Stake in New Media (NY Times)
- 10/31: ECONOMY - GDP Grew 3.9% in Third Quarter On Exports, Consumer Spending (Wall St. Jorunal)
- 10/31: ECONOMY - Fed Lowers Key Interest Rate by a Quarter Point (NY Times)
- 10/31: SCANDAL - Merrill Lynch chief resigns (LA Times)
- 10/30: EDUCATION - The Right Places to Learn Entrepreneurship (NY Times)
- 10/25: ANTITRUST - F.T.C. Tries Again to Stop Whole Foods Deal (NY Times)
- 10/24: TRENDS - 2 Companies That Cater to Women See Marketing Potential in Presidential Politics (NY Times)
- 10/23: ENVIRONMENT - Cement Industry Is at Center of Climate Change Debate (NY Times)
- 10/22: TECHNOLOGY - Libraries Shun Deals to Place Books on Web (NY Times)
- 10/19: ECONOMY - Gold prices hit 27-year high (LA Times)
- 10/18: STOCK - Black Monday: Never again? (LA Times)
- 10/17: STOCK - SEC Probes Countrywide Stock Sales (LA Business Journal)
- 10/17: CONSUMERS - Toyota Loses Top Spot in Reliability Rankings (NY Times)
- 10/16: LABOR - AOL to Cut 20% of Staff (AdWeek)
- 10/16: FOOD - Welcome jolt for Pinkberry (LA Times)
- 10/15: STAKES - Recalls Push Down Mattel Profit in Quarter (NY Times)
- 10/12: EDUCATION - Student loan probe expands to marketers (LA Times)
- 10/12: MONEY - Weak dollar ups foreign buying (Press Telegram)
- 10/11: TRENDS - Zen informs Toyota concepts (Daily Breeze)
- 10/10: TRENDS - Radiohead Sells Album on the Web, at Any Price (NPR)
- 10/10: ROOKIE YEAR - Magazine Aims to Be 'Good' for You (NPR)
- 10/10: LAW - Mattel Hit With Lawsuit (LA Business Journal)
- 10/10: STRIKE - Auto Union Workers Walk Out at Chrysler (NY Times)
- 10/10: TRAVEL - Boeing to delay 787 deliveries by six months (LA Times)
- 10/9: TRADE - Cargo decline is another sign of slowing economy (LA Times)
- 10/9: MEDIA - NBC Universal buying Oxygen Media (LA Times)
- 10/8: MEDIA - The Battle for the Consumer Online (NY Times)
- 10/8: TRENDS - Green the Hot Color At L.A. Fashion Week (LA Business Journal)